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What is Organic SEO?
 
     
 
 
     
 
 
 
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Organic SEO is a method of Search Engine Optimization designed to generate high organic or natural search result listings.  Organic search results are those websites that are returned in the non-paid section of search engines such as Google, Yahoo or MSN/Live.  The most coveted location for websites is at the top of the organic search results of the big three (Google, MSN and Yahoo) where 78% of all Internet searches begin.  Is organic SEO better than pay per click (PPC) advertisements?  You bet it is!  Here are some facts to consider:

* 87% of referrals come from organic search results, not paid! (Jupiter Research)
* Paid ads are rotated out. Your ad is not always displayed for the keywords you enter.
* Organic listings appear every time for that search phrase
* Visitors are free - No cost per click

o 1,000 clicks per month x $1.25 per click = $1,250 per month (paid ad)
o 1,000 clicks per month x $0.00 per click = $0.00 per month (organic listing)
o 0% chance of "click fraud" since you're not paying per click!
* Web users trust natural listings more than paid ads
o 77% of search users choose organic over paid listings when searching
o 67% choose organic search results when purchasing
o When purchasing, organic click throughs generate 25% higher visitor to customer conversion rate
* More traffic = more sales
* Best ROI


The sources for these statistics can be found here:

 
 
     
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