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Traffic Monitoring
 
     
 
 
     
 
 
 
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Our traffic monitoring services come in three different levels, depending on the service plan you select.  Your website needs to work for you and it can only do that if it's receiving traffic.  Our SEO Package and Lead Generation services are designed to deliver targeted traffic to your website.  Our traffic monitoring tools are designed to measure the success of our SEO and lead generation services.
 

Visitor Statistics

Our visitor statistics offer the minimal level of traffic monitoring.  You can log into your content management system to view your page views and number of visitors.
 

Weekly Summary Reports via eMail

Get traffic statistics delivered to your inbox every week!  These summary statistics will look something like this:
 

  Weekly Stats Report: 2 Feb - 8 Feb 2009
Project: Sample Domain
URL: http://www.YourDomainHere.com
  Mon Tues Wed Thur Fri Sat Sun Total Avg
Pageloads 198 219 139 132 186 120 259 1,253 179
Unique Visitors 48 61 47 30 59 33 75 353 50
First Time Visitors 40 56 43 24 55 30 68 316 45
Returning Visitors 8 5 4 6 4 3 7 37 5

 

Detailed Traffic Analysis


You can drill through from your stat tracking e-mail to view the following detailed information:

Summary Graph
Popular Pages
Entry Pages
Exit Pages
Came From
Keyword Analysis
Recent Keyword Activity
Recent Came From
Search Engine Wars
Visitor Paths
Visit Length
Returning Visits
Recent Pageload Activity
Recent Visitor Activity
Recent Visitor Map
Country/State/City/ISP
Browser
System Stats

Summary

Summary statistics graph (click to enlarge)What can the Summary Stats tell me?
 
 
There are two dimensions to the stats for a 'Standard StatCounter project'. There are the 'Summary Stats', and the 'Detailed Log Analysis'. The 'Summary Stats' provide a lifetime daily count of the total of visitors to your website each day. And allows you to run reports since the day your tracking started! After a few months of tracking, it is absolutely superb to look back and to see the daily, weekly and monthly trends of your visitors. Does your website have a weekday rush and a weekend slump? Did your traffic take a surge leading up to a holiday season? Is your website in general growing or stagnating? It is a wonderful tool to quickly assess the current success of your website.
 
 
How do the Summary Stats work?
 
 
The 'Summary Stats' determines whether a visitor has been to your website before by using a cookie. So if a user has cookies disabled we have no way of knowing if they are unique or not, and will by default be considered unique. However the majority of visitors have cookies enabled.
 
To make up for relying on cookies in the summary stats, the rest of the stats are based on your detailed log analysis of the last 500 of pageloads. The uniqueness in this case is based on your visitors' IP addresses. This method works very well for the majority, but yet again there is an exception. AOL users, and visitors who use what is known as a 'dynamic web proxy' that changes each time they access a web page. So if a single AOL user visits 7 web pages on your website it will likely come up as 7 different IP addresses!
 
Both cookies and IP addresses have their strengths and weaknesses for determining the uniqueness of a visitor. It is impossible to be 100% accurate the entire time, but with the Standard StatCounter Project you get the best of both worlds. Cookies for the 'Summary Stats' and IP addresses for the 'Detailed Log Analysis'!
 

Keyword Analysis

How can the Keyword Analysis help me?

The keyword stats are king! Has your website got enough traffic? If not you better pay attention to the search engines and what keywords your visitors are using to find you and what keywords potential visitors are using but not finding your website listed for yet.

Drill down the data - shows the keywords that led people to your website!

Choosing the Best Keywords

Effective search engine optimization (SEO) depends on choosing the best keywords.  Wouldn't it be helpful to know which keyword search terms are the most popular for your clients?  How about knowing which keywords you will face the stiffest competition for?  

Recent Keyword Activity

How can the Recent Keyword Activity help me?

This a great way to see, up to the second, how the latest visitors to your website are using the search engines to find your website, and then magnify them to see how they used your website.

Why does the same search term appear again and again with the same IP address?

This is how your visitors are using your website! They are clicking onto your website from a search engine result, then a little later they are doing it again and sometimes again and again. We track exactly what your visitors are doing.  Don't be surprised by some of their very strange behavior.  Learn from it!

Recent Came From Activity

How can the Recent Came From Activity help me?
 
This a great way to see, up to the second, how the latest visitors to your website are finding your website excluding the search engines to find your website and then magnify them to see how they used your website.
 

Visit Length

How can Visit Length help me?

This tool shows you how long your visitors are spending on your site – find out what percentage of your visitors stay for various periods of time. This stat is important, as it can help you determine how much “pull” your website has for visitors – if your visit length is typically low, you may wish to find improved ways to keep your visitors on your site for longer.

You can drill down on specific visit lengths to view those visitors who stayed for different periods of time – drilling down on short visit lengths and magnifying those visitors will show their navigation path, which may help identify why they only stayed a short time.
 
 

Returning Visits

How does the 'Returning Visit' work?

From your project log of the last x number of pageloads, we extract the total number of unique visitors present in it. Each unique visitor has a cookie, which is incremented each time they return to visit your website (a couple of hours is needed between visits depending on your settings). From this info we can show you how often visitors return to see your website again and again.

The best and most successful websites are the ones with a very high return frequency. If you have a low or non-existent return frequency you may want to change your website to encourage your visitors to come again and again.
 

Recent Pageload Activity

What can the 'Recent Pageload Activity' help with?
 
This is superb for showing you the latest activity on your website. It displays and lists in great detail the most recent pageloads to your website. If you want to see what paths these visitors are taking through your website you can click the 'magnifying glass' next to each pageload or you can use the superb path stats to list multiple paths on one page!
 
Some of the detailed information you see on this page includes:
  • Date
  • Time
  • Browser
  • Operating System
  • Screen Resolution
  • Geographic Location
  • Host Name/Web Page/Referring Link

Recent Visitor Map

 

How can the Recent Visitor Map help me?

 Recent Visitor Map (Click to enlarge)

The recent visitor map shows where in the world your website visitors are getting their Internet connection from.  Usually it is from the same city or geographic location they are in when they are viewing your website. 

This feature is especially useful if your customer base is national.  If they aren't, the Country/State/City/ISP analysis can drill down to the city and specific ISP (Internet Service Provider).

 
 
     
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